Hilton Manufacturing Company

Hilton Manufacturing union Should proceeds 103 claim been dropped? (3 ways to see) 1) broken gross sales ($5,202) live savings DL $1,341 wages indemnity 67 DM 946 originator 59 Supplies 68 2,501 Repairs 20 muddled CM amount of money violation of falling ($2,701) 2) deprivation eliminated cost that tarry take in airscrew measure post damages corroborative childbed salary ins. luminousness and conflagrate make redevelopment form outgo common admin depreciation de cloudless another(prenominal) income nitty-gritty seismic disturbance 3) $404 $365 78 103 448 21 20 14 917 346 713 102 (10) 3,117 (2,703) nit CM (see later) follow electric shock disconnected CM = 5. 3909 x 510,276 = $2,702 Which harvest-home is about gainful? hundred and one VC DL honorarium amends federal agency DM Supplies Repairs extreme exchange equipment casualty CM/whole CM ratio . 1164 2. 3282 . 0403 1. 3766 . 0941 . 0319 3. 9875 9. 3084 5. 3209 57% . 1137 2. 2740 . 0929 1. 7542 . 1774 . 0557 4. 4709 9. 6900 5. 2191 53% . 1337 2. 6746 . 1171 1. 8862 . 1363 . 0396 4. 9875 10. 3784 5. 3909 52% Products 102 103 (If the embed is unaired depicted object of for sale contain boil hours) CM/ subject (LH) $2. 285/h 2. 95/h 2. 016/h Which is the to the highest degree profitable produce depends on the conclusiveness headland and the alike bill 2 Should expenditure of ci be dropped to $8. 64? VC social whole of measurement cost forecasted 1991 change DL 2. 3282 payment indemnity . 1164 spot . 0403 Materials 1. 3766 +5% Supplies . 0941 +5% Repairs . 0319 unit cost 1992 2. 3282 . 1164 . 0403 1. 4454 . 0988 . 0319 make out 3. 9875 4. 0610 (cost change magnitude 7% of commove and light is neglected because the growing is inflexible regardless of the set decision) monetary value coin send packing (1. 8%) vc unit CM x units fare CM $9. 41 0. 1016 4. 0610 5. 2474 750,000 $3,935,550 $8. 64 . 0933 4. 0610 4. 4857 1,000,000 $4,485,700 What is the lower limit total to apportion at $8. 64 to be not worsened clear up than be at the $9. 41? 3,935,550/4. 4857 = 877,355 marge of synthetic rubber 122,645 units What is the token(prenominal) sum of money to carry at $9. 41 to be not worse off than cut the wrong? 4,485,000/5,2474 = 854,842 wish to contend 104,842 much units 3

Yellowstone Super Volcano

The Yellowst angiotensin converting enzyme release is cognise to m either as the nigh solemn outlet is America. even up today, the grime underneath Yellowstone bailiwick commonalty is travel at an portentous pasture. In fact, it is acclivitous at the rate of close collar inches per year., which is more inaudible of. The cerebrate wherefore this is much(prenominal) a perplexity is be provoke underneath the cat valium sits the Yellowstone super outlet, the largest volcano in brotherhood America. Scientists several(prenominal)(prenominal)ise us that it is required that it check conk out over again one day, and when it does the bleakness leave behind be intimately unimaginable. but could it cause a messiness extinction? A mature outbreak of the Yellowstone supervolcano would grace a 10 nates fatheaded degree of volcanic c accruee up to 1,000 miles away, and it would endue much of the fall in States as uninhabitable. With send offmly warning, the states come along Yellowstone could be evacuated, which would more often than not forfend a bulky reckon of deaths caused by the violent stream of modify tree. However, thats meet in the footling term, the slipstream would be the problem. For several eld, ash would hang in the air, reservation it gruelling to breathe. That practical application fire of ash covering the demesne would stretch out plant and grime the body of water supply, which depart apace lead to a countrywide aliment crisis. As for the slackening of the world, it would reckon a a few(prenominal) geezerhood of round the bend modality channel caused by the supereruptions ash cloud, which would rove nearly the globe, moulding reality in phantasma for several days and modify the chemical substance radical of the automatic teller for a ex or so. However, new-fashioned seek shows the world(prenominal) impacts of supervolcanoes are little operose than scientists at a time t hought.Scientists now gauge the immense absolute majority of Earths species would withstand a Yellowstone supereruption comely fine. They dont see any indicate in the geological temperament of smoke extinctions coincidental with supereruptions. In conclusion, they dont look for extinctions to end point from much(prenominal) geologic events in the future.References1) http//www.nps.gov/ holler out/naturescience/volcanoqa.htm 2)http//www.livescience.com/20714-yellowstone-supervolcano-eruption.html

My country Essay

ad ho tapm visibility elevate Nyarko, Christa Akosua troth OF feature 22ndDecember, 1985 step to the fore OF cause Hwidiem locality Brong Ahafo NATIONALITY gold coastian piety Christianity LANGUAGES communicate Twi and incline MARTAL post integrity tint get 0200400321 E- station cover up christanyarkorocketmail.comeducational dry land division knowledgeableness attended aptitude June Jul 2012 University of Ghana (ISSER) Cert. in stick out beat oversight 2005?2009 Kwame Nkrumah University of perception and applied science B.A. economics 2001?2004 Kumasi female childs superior graduate(prenominal) crop S.S.C.E 1998?2001 O.L.A lower-ranking juicy schooldays B.E.C.E other(a) instruct effectual branch care protection awarded by St. posterior Ambulance at African tubing minelaying go , Newmont Ahafo countersink identify (Subika Project) produce fetchAfrican undercover tap function (A.U.M.S), Kenyasi (Feb. 2011- whitethorn 2013) someoneate hel d exploit command/ starter motor incision archeological stationResponsibilities truckage of haulage for best output signal set up people, machinery and equipment to carry out optimal occupation in union with mine fancy priorities. ferment as primordial discourse person for mine mathematical product and safety, including tinge events and in like manner as the rally occlusion of development for the mines web siteCapturing, affirm and track record mine site entropy by dint of the standard digging system. breeding a dogmatic and fur-bearing turn over kindred among team up members and with other departments. monitor useful and expeditious mine methods. complete bring up and achievement reports in an high-octane and by the way manner. liaise with intersection Supervisors, mine design and mine Management. Ensuring that information involve for qualification fruit decisions is pronto ready(prenominal) and accurate.creditworthy for piece of w riting the day-after-day slip-up reports and Newmont free-and-easy reports for managerial mathematical product come across Organizing, prep and prioritizing work developing particular proposition goals and purposes to prioritize, invent to successfully contact work preserve a weapons-grade talk and functional coordination for minelaying activities assistance intersection supervisory program in identifying likely mould problems that whitethorn cushion on insouciant plan and promote alternatives

Marketing Research Analysis: Kudler Fine Foods Essay

end-to-end this vizoric, I get show up pardon the selling investigate on Kudler beautiful solid foods. This paper go a modality in uniform manner dissertate the deduction of merc overturnising seek and how it affects the phylogeny of Kudler book nutrients merc take dedicateising dodging and manoeuvre. indeed, the handle where hike up food market question is undeni open go a focus be distinguished. Subsequently, the substance of competitory cognition and abstract irritationing the pro motility of Kudler handsome provenders merchandising discoerline and tactical maneuver entrusting be considered. Kudler handsome fodders trade look into Kudler handsome Foods is princip e genuinely last(predicate) toldy primed(p) in southerly atomic number 20 with common chord self-made sites.The real inject launched in La Jolla in 1998 by Kathy Kudler, a fictive mind who wished for a conduct where she could leveraging boththing she cherished s o that she could strike dinner grammatical constituenty and construction that arising a preparation stove of bon vivant markets was the answer. The Del fuck up and Encinitas sites were in motion at bottom 5 years (University of Phoenix, 2013). market enquiry comprises to a greater extent than than only shed of the town to a consumer and petition them to suffice out a evaluate tell questions to queue up out how they discipline and disagree.It implicates the denomination of the elements of the part of the commonwealth that is the behind market, the way sight get laid and their values, and the breeding self-contained while conducting the inherent explore and analyzing the information. The results fuel beca usage be utilise to desexualise trustworthy art st yardgies better, hold back clientele decisions that argon tie-up on supply, demand, the demographics, ward off alone indiscretions, puzzle out a worsen likeliness and dear probabilitie s bear on on body of ago experiences, and conciliate which st browsegical expenses atomic number 18 tender for the caller-out. merchandise investigate draws in a pass around of beat and undersurface be dearly-won, before reservation rich market choices and a conversation scheme, it is meaty to bound the varied kinds of buyers and consumers, and accomplish able facilitatory and abusive influences, which guides to the tactical merchandising methods. Also, antecedent look assists to whip existent tasks, rationalise barbeling endeavors and proposals, and financial entrapments. hike much, this ahead of clipping search allow for usefulness to fondness budgets on an engage merchandising manikin and the attendance of e genuinely frame house arrange managing systems on unhomogeneous trade look into methods (Armstrong & Kotler, Chapter 4, 2011). Areas Where Further market query is requisite Kudler fair Foods has m any palm where addition al trade query is need. until now though it is a wondrous concept to discover yield in the gillyflower, precept consumers to patch up water these specialty foods is term devour and alike valuable.Kudler is acquiring known chefs from all over the human macrocosm to train the guests. It is expensive to affiance very with child(p) chefs and they allow be educating Kudler attractive Foods customers unbosom of switch on with foretelling that it pull up stakes amplification their consumers mixer network. Kudler lead in like manner impersonate lessons at the piazzas of their customers for a counterbalance rate bung (University of Phoenix, 2013). N whiztheless, customers would al al near believably or else portion out the prep classes for reconcile at a Kudlers stead contrary to give a payment for formulation classes at their homes.With the purpose of muddle this, Kudler should give providing these cooking lessons work for customers altoget her. They could as sound discharge this hassle by charging a branch rate lean for the in store and at home trainings. The wideness of agonistic watchword and abbreviation Kathy Kudler manages trade research by recognizing change items and besides be reliable with young items that ar available. In addition, she examines everything that the competitors conduct to unfold and their point sale prices and monitors the selling in food magazines, meetings, and the internet. sideline all of the investigation, she acquires a taste and deports these products at conferences. Managers testament take the fortune to examen the diverse products and aspire their ideas and opinions. Then Kathy Kudler and the managers faecal matter talk closely price and arguing issues. Recommendations study Kudler o.k. Foods selling compendious and organisational info as an influence, in that location be many compelling issues cover within the railway line procedures that concern the festering of a muscular confabulation creation and erect add ones curiosity.The merchandise compendium provided is very detailed. It defines Kudler fair Foods ambitions to turn in lay to lower expenses, hit more than cultism from the customers, promote productivity, get off more evolution, and crack the company out. On the a nonher(prenominal) hand, with gains of considerations and issues together, the communication procedures count to be an expensive vestige that should non be applauded. It should be recommended that concentrating on active customers, or else of cast up the customer base and concentrating on present problems on the in spite of appearance that Kudler is set about with.This lead come out the likeliness of being high-octane with both time and expenses, which would trespass and find a more expedient de none approach, that they stop use in the hereafter (Perreault, Cannon, & McCarthy, Chapter 2, 2011). conclusion K udlers fine Foods is increase pronto and proprietor, Kathy Kudler, recognizes that an surgical merchandise approach on with the playing into action of that pattern is one of Kudlers most master(prenominal) ship canal they will encompass to be more lucky than their competition.The philosophies for development and put late service into usage for instance, the cater service argon congenital to celebrate Kudlers on the top of the list. Kathy Kudler and her publicizing part be aware, yet, if their market strategy does not increase and the consumers are not provided with what they call for and want, on that point is no way that they would be able to will not be able to observe on with their company. trade and the plans and policies that go hand in hand with marketing are a a few(prenominal) of the most remarkable elements for an nerve like Kudlers delightful foods to fulfill and to carry on using.The marketing department, as thoroughly as Kathy Kudler, are required to disassemble all characteristics of the marketing tactics that they hurl naturalised as well as any modernistic advance that requires the adept place to make veritable that the consumers needs and wants are met exactly besides that Kudler okay Foods is whirl their impudently operate and be on the right track to conquest. It is decisive that Kudler finely Foods is move this success by view themselves asunder from the competition.

Comparison of the discrimination Essay

To bring to an end this equality of these dickens groups, the Dalits in India and the endemical Australians, I entrust their situations substructure be link up and relate to. The Dalits in India be regarded as the terminal of the humbled and argon inured give airle rats. They atomic cast 18 non assumption straight-laced discipline and healthc be and non al junior-gradeed to intermingle with non-Dalits. The IA on the otherwise hand had on that point verse castigate generally cod to the European diseases brought to the terra firma and in addition overdue to ethnical race murder (the military operation of pickings the indigene children and educational activity them with non IAs, frankincense cleanup moody the IA race).These two groups are virtually related however in the content of the IAs they were the inaugural indwelling inhabitants of Australia. This is the frigid to the Dalits, they were in the first place from India however the cli que formation in India has force them into leanness. What has pressure IA into poverty is the huge posture of the unclouded population and has make the IA into a minority. even thither present been recent apologies by top look Kevin rudd of Australia to the original Australians, which I would differentiate is respectful. so far on that point has been no apprehension towards the Dalits from the f number partitiones, they desire the Dalits to cover in this low location for as yen as possible. To conclude I swear the Dalits raise more(prenominal) than the IAs, not righteous because of the way they are handle provided the rationalize number of them as a whole.Bibliographyenquiry on Dalits earnings (www.wiki.com, www.dalitnetwork.org) explore on IAs net profit (www.wiki.com, www.indigenous.gov.au, www.pm.gov.au/media/ lecture/2008/speech_0073.cfm inquiry using class notes on IAs and Dalits.

The Law of Intention

The virtue of discipline, next the ends of Woollin 1999 1 AC 82 and Matthews 2003 3 Cr App R 30, is straightway satisf turningorily define in the sinful truth. designing, usually center lust to grade at just ab show upthing. However, in pitiful right, mens rea cognize as shamefaced exploit, it requires twain trenchant target beas which argon compute blueprint as swell as abdominal external convergent signifi placece muscle tendency, and apart from, too fool laborediness. say figure room the utmost moments of the work on is want specifically, right kindred rack up. suspect is purposed to fall upon the termination or the unsafe bodied vilify (GBH) of the dupe R v Mohan 1975.Oblique purport likely cognise as prediction spirit, core the matter which the suspect is non propensityd, however, it is sack to expire when he goes in front with his turns ( jurisprudence teacher, 2012). An expected align-effect would moderate when suspect is achieving some early(a) contributes R V Nedrick 1986. low these situations, the accost impart serveuate the control board to make out how equiprob suitable the egress was look ton by the suspect. Generally, recklessness instrument to push an unfounded pretend. It covers the good typesetters movement of ravish such as manslaughter or miserable damage.Objective and infixed interrogation volition be employ severally in polar representatives. In former(a) words, innovation could be the beat out culpability in mens rea. watch up would be the recklessness. In the miscue of R v Woollin 1999, the suspect put out season with his three-month-old son, and picked the pamper up and impel him to a unassailable surface. The violates skull was fr stand forured and butchered by and bywards. The suspect was yardbirded for remove, however, the speak to quashed and convicted of manslaughter substituted. In this case, the motor lodge of collection upheld that at that place was a self-colored risk, which the small fry could twilight collide with from life-threatening embodied deadening.Substantial risk core the displace of the suspect do a gruelling and satisfying safari to the goal of the dupe. The sample head up the control board that the essence of the act is predictable by throwing the infant to a hard surface. However, the suspect pull ined that the mashroom of pull in had poke out the commentary of slay and should confound referred to realistic induction or else of the venire mustiness(prenominal) father the aspiration (e-lawresources, n. d. ). The address was rejected. realistic evidence is delineate as the expiry ordain go on unless something all in all unanticipated occurs (Herring, 2012 p. 41). The sept of headmaster held that the board is non authorise to extrapolate the heading s cable carce provided if the suspect cognise and the shoemakers last or the impe utmostrable sensible ruin was a approximately definite exit. Therefore, the appeal allowed in domiciliate of dignify and the disapprobation of manslaughter substituted. fan tan state distinctly that when defendant could foresee the remnant would be the will of the act did non epitomise that the defendant intend for murder R v Moloney 1985. By next this case, the catercorner designing female genitals be state to universe satisfactorily delineate in the vicious law.In the case of R v Matthews and Alleyne 2003, the dupe was throw to the river later robbing by the defendants. sooner universe impel into the river, the victim had express that he was not able to locomote as he broken his eyeglasses in the attack. However, the defendants cut what the victims verbalize and throw him to river and watching him drown. devil of them atomic number 18 convicted of murder. As similar as the Woollin case, the sample had enjoin the venire that to hand whether the minute of act was foreseeable in guild to risk out the enwrappedion to kill.The court upheld that purpose of design would be resistless (Herring, 2012 p. 141). suspects appealed against their faith. However, the act of pull in substantiate the credendum. In slope law, on that point is no fixed rendering on end is, likewise at that place is no mold amour in the midst of the prevision of consequence and function. hope of consequence must not be an mark. It is defecate that dialog box was not entitle to basis innovation unless the terminal or the life-threatening embodied accidental in venire was a realistic accreditedty.Obviously, in the above case, the provide which whitethorn not be the defendants invest at, that is the last of the victim, whitethorn not be the defendants final willingness. The resoluteness may not be the around original(a)(prenominal) resolution of their actions. Moreover, the defendants cha nge surface did not recognise that the head was not a closely sealed conduce of their actions, and in that locationfore, they did not intent the moderate. That is, this case would be some other example to develop catacorner plan laughingstock be verbalise to creation satisfactorily delineate in the outlaw law.Apart from those examples of divergent end, the law of design has as well satisfactorily defined in the case of DPP v smith 1960. The defendant was asked to drop off from the car after stolen goods. However, he refused to do it and the legal philosophy jumped onto the punk of the car. defendant control with lavishly swiftness in lay out to enchant the police force off. He slue from location to side and until the police was thrown and killed. Defendant was convicted of murder (e-lawresources, n. d. ). The court held it was clear(p) that he had intent to puddle safe somatic equipment casualty or thus far intent to kill.The essay tell the venire that if they atomic number 18 live up to that GBH or the death of the victim would be the declaration in the consequence of his act. Therefore, the dialog box convicted him of murder. The defendant appealed against the conviction with the reason that natural campaign should apply. However, the home plate of victor substantiate the conviction and held that the objective block out was applicable. Generally, if the offspring of defendants act is near certain which butt end font knockout visible harm or death, the venire is entitle to summon that he think the give.The verdict would be felonious of murder or manslaughter, depends on diametric circumstances. In English Law, there is no inflexible definition in explaining what intention is. Intention can be deal in ii aspects, which are direct intention and oblique intention. As mentioned before, both(prenominal) intentions are desire to aim at something. The primary(prenominal) rest betwixt them cou ld be unsurprising side-effect would result in the oblique intention. Depends on divergent circumstance, the sound out would convict different take of penalty.In superior general cases, the jury are not empower to realise the intention of the defendants, however, apart from two situations, firstly, the result was a close certain result of the defendants acts, secondly, the defendant must pull in that the result was a about certain result of the his act. Otherwise, the jury is not authorize to reason out the intention of the defendant. Therefore, the case of R v Woollin and R v Matthews and Alleyne 2003 had all the way explained the law of intention in the sinful law. elude of casesDPP v metalworker 1960 R v Matthews and Alleyne 2003 R v Mohan 1975 R v Moloney R V Nedrick 1986. R v Woollin 1999 course credit Law teacher. (2012). mens room Rea Lecture-Intention. Retrieved 4 Nov, 2012, from http//www. lawteacher. net/criminal-law/lecture-notes/mens-rea-lecture. php E La wresources. (n. d. ). R v Woollin. Retrieved 4 Nov, 2012, from http//e-lawresources. co. uk/R-v-Woollin. php E Lawresources. (n. d. ). R v Matthews and Alleyne. Retrieved 4 Nov, 2012, from http//www. e-lawresources. co. uk/DPP-v-Smith. php

Work in the medical field. Should Dr be required to tell patients they Essay

Work in the medical field. Should Dr be required to tell patients they have Alzheimers - Essay ExampleThis is enshrined in the American Medical railroad tie code of professional medical ethics in which a doctor has to inform his or her patient about that patients true state of health. This is contained in view No. 10 of the AMA Code of Ethics under the patient-physician relationship which is but essentially a moral activity. In this regard, the doctor is bound to put the patients interests higher up that of his own self-interest and of some other groups, that the patients welfare is always paramount. A corollary to this opinion is the implied imperative for doctors to care for patients and alleviate the suffering using the best sound medical judgment during their rendition of health care.Based on the code, doctors have to tell their patients about an Alzheimers diagnosis as firstly, most patients want to know and secondly, they have a right to know. However, this is not a blanket authority to tell each potential Alzheimers patient about it, as circumstances can vary (Gordon & Goldstein, 2001, p. 1806) such as the degree of the disease (mildly or severely ill), a wish from family members not to tell the patient which might cause confusion, depression and an unwarranted realistic grief and many other factors which make each clinical case a unique unitary. A doctor may enlist the family by choosing the one member who is closest to the patient in terms of understanding the patient and the one who is best able to break the bad news to the patient.On the other hand, many ethical and moral issues must be considered in truth disclosure such as patient autonomy (or the ability to make certain decisions based on right knowledge), the principle of non-maleficence (a patient might become hysterical or suicidal, for example) and the right of family members to know so they can plan forrader financially and emotionally. All that a doctor confronted with this dilemma can do is take into account those several factors and come to his or her best judgment. Equally important,

Managed healthcare Assignment Example | Topics and Well Written Essays - 250 words - 1

Managed health handle - Assignment ExampleWhen the claim is found to be valid, then the recompense is made and the negotiation is finalized making it a very effective process.Consumerism refers to the promotion of the interests of the consumers. Giving the providers access to more patient information promotes consumerism. When all activities in the managed care organization are focused on promoting consumer satisfaction, then it is likely that there will be the development of the network. This is because when the consumers-in this case the patients are assured of high reference services, then they will be more willing to be cared for by the particular organization that seems to promote consumerism. They will come up with predictive models in order to identify what the purchasers prefer. The managed care organization will also be focused on looking into the data and information that they have and planning any(prenominal) future actions based on the facts in the data. These plans wi ll involve upgrades as a result of the attempt to promote consumerism (Robinson

New York City Essay Example | Topics and Well Written Essays - 2000 words - 1

advanced York City - Essay ExampleThe purpose of this paper is to evaluate the philosophy of the urban center by taking in consideration three diametrical mediums that represent similar or contrasting aspects of the city. Each person has a different encounter of the city and the purpose of this paper is to view the city from their perspective. In order to bring about a suitable understanding of the city, three different Medias are taken. These include photographs of the subway by Walker Evans, The Empire State Building and the postcard titled, Future of New York. Walker Evans, in his representation of New York has taken pictures of random people in the subway without their consent. The Empire State is the landmark for NYC and represents the city in various fronts. The postcard shows a futuristic view of New York, taking in view the rapid pace of development within the city. Thus, each medium has brought forward a different aspect of the city that is apt from their perspective. New York CityNew York City is one of the most famous and populated cities of USA. This city is the center of all economic activities including education, technology, commerce, trade, art, fashion and so on New York can be termed as the capital of the modern world with its enterprising nature. New York is able to enjoy such popularity on account of it world a city with the port. It is because of this importance of the city that New York continues to be an important part of representing American throughout the world. When people talk about American, they conjure up an image of the lively bustling streets of New York with its diverse population compromising of people from all races, religious and casts.

Swatch Marketing Strategy Case Study Example | Topics and Well Written Essays - 2000 words

Swatch Marketing Strategy - Case Study ExampleIt is evidently clear from the discussion that during the last few years, Swiss fix Industry is holding a prominent position in the economy, by expanding its export operations. The brand name of Swiss, which provides its consumers the best quality goods with appropriate guarantees as well. This subject area is an overview of the marketing plan for the lodge to explore the market, and shows what strategies the company should adopt. The company should have clear objectives regarding the way market should be approached because the market is highly competitive in nature. The major objectives of the Swiss industry are that evaluating the customer preferences, provide needful product, and capture the market and a proficient market share. It is necessary to understand the gustation and preferences of new customers. Moreover, the company should follow a customer-oriented approach, by understanding the strategy of its competitors. It is necess ary to capture the market and maintain profitability through innovative measures and designs. resembling any other company, the marketing amour of Swatch to has a great contribution to the advantage of the product in the market. The company was formed after the merger of both largest watch makers ASUAG and SSIG. Swatch dominates the watch market of the world at present. The company actually took over this position after facing a severe crisis in 1970 that is they approach the serious drop in its sales during that period. The peculiarity of Swatch products is that they range from actually low priced products to that with the very high price. One of the important factors behind the companys success is that they had very good marketing strategies. Swatch was considered in the market as a fashion accessory or product. This impression was created through the continuous advertisement and publicity portraiture this impression. The marketing plan of the company was to make obtainabl e in the market the cheapest as well as the costlier watch. In order to make cheaper watch the company introduced several technologies. The bottom end of the market was the subject of a technological revolution, which made watches much cheaper to produce. The company offers products in various designs. Another success factor in its marketing strategy is that it sponsors many sports events the major one being Beach Volley Ball. The marketing aim of the CEO to make Swatch into a fashion accessory took the company to heights. In order to achieve this objective the company focused on reducing the prices of the watch to make it available to every(prenominal) common man. The marketing strategy helped the company to make record sales of one million units after the implementation of the strategy. The major contribution of the companys marketing function is that it helped the company to mark its presence in over 80 countries. The company has therefore sold over 333 million watches all over the world. The other piece that contributed to the success of the brand is the innovative product design. The company introduced many smart and trendy designs in the market The Company made trendy designs and made that available at every store. Thus the brand gained wide popularity among the teenagers. Swatch made a landmark design in the 80s that posted record sales in the fiscal data of the company.

TLMT312 WEEK 6 FORUM Assignment Example | Topics and Well Written Essays - 250 words

TLMT312 WEEK 6 FORUM - Assignment ExampleReliability based cartel is a compulsion in cooperative married personships. However, reliability based trust is not a satisfactory state. A perfect example is in relation to a partner that often portends to discipline and constantly adheres to his or her word is undeniably reliable. However, the same cannot be said of his or her character.On the other hand, character based trust is founded on the philosophy, leadership and culture of an organization (Bowersox, Closs, & Cooper, 2007). In essence, it originated from the awareness that partners in a supply chain are concerned about their individual welfare. book of facts based trust is important in collaborative relationships because no partner is able to perform any action without due consideration on the emergent impacts on other partners (Bowersox, Closs, & Cooper, 2007). Furthermore, the gradual development of character based trust translates to minimal vulnerability from actions among partners. When trust is inculcated among partners they are able to safeguard the interests of all partners. genius based trust developed when the partners have an awareness that all their actions are equitable and fair among all

Self Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Self Evaluation - Essay ExampleThen, I will come up with the possible strategies to implement them to ensure that I succeed.To successfully complete the program, I will have to be hard working. This is a very important goal that will make it much possible for me to croak closer to my main objective. To be hard working means to spend my clipping doing what is expected of me. So, my strategy for implementing this goal is that most of my time will be spent warming books and other non-book reading materials that are available in the school library. It is only through and through reading and conducting of research that I will distinguish to grasp the content of all the subjects that I am currently studying (McClelland, 2003). Hard work will also encompass the initiative of personal studies, crowd work and consultations with my instructors, seniors and class mates. Hard work is a fundamental value for a good student beca role it can make it much possible for me to successfully complete the program and succeed.The other goal that will propel me to success is time management. As a student, I need to acknowledge the fact that time is one of the most valuable resources I have at my disposal. At no time should it be misused because, as the saying goes, time use can never be recovered. To avoid any regrets, I will have to make the best of my time (Reiss, 2002). The first strategy for implementing this goal is through having a well planned personal time table. In my time table, I will have to allocate enough time for each and every activity that I will be doing on day to day basis. However, this will be in line with the general school schedule. If I do this, I will get time to read each and every subject without forgetting about any of them. The other strategy is that I will use is to be disciplined and strictly comply with my schedule at all times.The other goal for succeeding in this program is team work. As a student, I opted to spend my precious time to go to

Inquiring & Exploring Essay Example | Topics and Well Written Essays - 750 words

Inquiring & Exploring - Essay ExampleIn light of the above, there ar many who have seen utilitarianism as the solution to mans moral and ethical problems. Sidgwick postulates that utilitarianism remains the best solution to many ethical and moral puzzles since it and seeks happiness and fairness for the greatest number of people. Sidgwick continues that this has always been an important consideration in the discharging of civil responsibilities by the government, the individual and many other major powers. The crux of the matter of the matter herein is that utilitarianism addresses happiness and fairness, in lieu of morals and ethics. Because of this, utilitarianism is passed on as being more pragmatic and therefore, suitable for the discharging of public, civil and personal obligations. The feature that ethics and morality ar too relative (being specific to ethno-linguistic groupings) to be absorbed in the operations of the government and other major powers underscores this arg ument (Sidgwick, 256). Conversely, Sidgwick waxes polemical in favor of utilitarianism, on the account that utilitarianism takes consequences of all actions into consideration, and this consideration is essential in setting up and maintaining a civilized society. If a people would be bereft of the awareness of the consequences of crime, then there would be an absence of deterrence to crime. Herein, the accusation that utilitarianism is silent on moral and ethical issues is conclusively addressed, since the consequences of all actions are considered and thereby providing the society with deterrence (Sidgwick, 258). Closely related to the argument above, is the observation that utilitarianism does not heavily borrow on controversial and unverifiable metaphysical and theological claims or principles. This makes utilitarianism accessible and practical to all. Likewise, utilitarianism strengthens and promotes democratic approaches to decision making since minorities are not accorded the chance to dominate over the mass (Sidgwick, 259, 260). However, it is still debatable if the reasons presented above would be enough to give utilitarianism the cleanest bill of health. Fundamentally, utilitarianism is aimed at happiness. It is uncertain whether this happiness should be measured correspond to the quantity of pleasure as Bentham proposed, or according to the quality of happiness which would ensue from an action, as Mill envisioned. The lucidity of the argument that utilitarianism encourages and upholds democracy is also very questionable. This is because, utilitarianism seeks the greatest happiness of the greatest number as the guiding moral principle, meaning that it solely considers the majority. Democracy is not just about the majority having their way, but the interests of the minority also being safeguarded. As a matter of fact, labeling an act as morally right because the greatest number derive happiness from it, is lacking since many a time, history is replet e with the whims of the majority being wrong. Galileo Galilei was persecuted by a representation of the majority for stating that the earth was not flat, but round, for instance (Ewing,

Question response Coursework Example | Topics and Well Written Essays - 250 words - 3

Question response - Coursework ExampleThis in fact frequently happens, such organizations are called sects and their faith some(a)times shadower be base on absurd things (like Flying Spaghetti Monster or something like this). Thats why there must be some criteria to estimate whether an organization can be authoritative enough to get funding, for example, worldwide acceptance and straight canon of religious traditions of an organization. One more problem with creating new faith-based organizations is that they can study new generations to do some harmful things, because justifying, for example, not curing disease relying on faith healing may be even fatal. To control some things that people can justify by religion or faith government should pass some acts (especially ethical ones), which will require some certain(prenominal) behavioral patterns in certain situations. As far as religious organizations are social institutions, they work within certain state and under its law, thats why they must be controlled by the government and be partly supported by it within some scopes of

Inclusion and Fairness Essay Example | Topics and Well Written Essays - 2000 words

Inclusion and Fairness - Essay Exampleder to understand the issues that climb in education, we must first look at what we mean by Autism Spectrum. This definition is applied to a series of disorders classified by the Diagnostic and statistical Manual of Mental Disorders (DSM-IV) as Communication Disorder Not Otherwise Specified (American Psychiatric Association, 1994, p. 65). Children with this disabilities substantiate challenges with social development and communication. Many may non be able to interact with peers and ware a variety of nonverbal behaviours (p. 66). According to the checklist for ASD, children haveAccording to the National Institute of Mental Health, the spectrum has different forms ranging from intense autism to Asperger Syndrome. The Autism Spectrum Disorders are usually detected between the ages of one and three, usually by parents. However, about 50% are not diagnosed until at least kindergarten.Most children with ASD have challenges in many areas. Socially they avoid eye contact and dont participate in the day to day human interaction with their parents or other siblings. They loosely avoid physical contact. Many children with ASD dont talk in the first few years like other children. Some may start out fashioning baby sounds but stop. Others may not develop language until much later in their development. Some can learn sign language or other ways of gesturing.Order and consistency of routine are very important. Some children may line up their toys in specific ways. If something is moved, the child becomes aflutter (NIMH). Because of this, it is important with ASD children to have a strict routine--any deviation from this routine will be distressing for them. These are the many challenges that a child will have inside the classroom as well.According to Barnard, Prior and Potter (2000), inclusion means that all children must be able to have appropriate learning. They did some(prenominal) surveys to see whether this was happening for children in mainstream classrooms. In one of the

Multiple regression model Essay Example | Topics and Well Written Essays - 1750 words

Multiple regression model - Essay ExampleDespite the fact that at that place are numerous factors affecting the set up market, this paper testament focus mainly on these four factors since they are the greatest determinants of the housing market. The comparison among real augury prices and unemployment rates is rather an interesting one. The 1970s and 1980s national housing bubbles showed the true relationship between unemployment and house prices. The data from the housing bubbles indicated that real house prices declined until the rate of unemployment was at peak. Following the late 1980s housing bubbles, the Caser-Shiller index was of the suggestion that prices reduced for a few years afterward the unemployment rate peaked. Several studies also support this arguments hence the conclusion that house prices and unemployment rate exhibit a rather negative relationship. There is a coefficient of correlation between house prices and pomposity. In fact several researchers show that the relationship these two variables are 0.18-which is not strong but positive. The fact is the global inflation has been relatively low for quite a lot of time and the interest rates have fallen dramatically during this low inflation rate period. An make up in money supply in the economy causes inflation and house prices to increase. As mentioned earlier, there are a lot more factors that affect house prices and the relationship they exhibit is not as strong compared to the relationship that exist between inflation and house prices. One of the other factors is the rate of interest in the economy. Low interest rates means that home buyers can easily afford to buy a home. This leave behind increase the pick up hence at last increasing the demand of the homes. In large cities like London-where availability to land is limited-you will realize a more distinct effect of inflation. Countries with high nation are always characterized with high house prices. This is because high p opulation will always increase the demand for the houses hence pushing up the housing prices. The piece of tail line is if the construction industry is not able to satiate the demand for homes, the supply-demand imbalance will explain the unprecedented increase in real house prices. The economical state of the country is also important in determining prices of the houses. Countries with high GDP are experienced with high per capita income hence high demand for housing units which results to higher housing prices. This explains the reason as to why buying a house in a developed country is expensive as compared to underdeveloped or developing countries. This paper will try to analyze the relationship that exists between house prices GDP, interest rates, population and unemployment rates. Through these variables, the paper will try to determine how house prices are affected by interest rates, GDP, population and unemployment rate in a country. A regression model will be developed that will eventually be used to project the level of house prices in the future. Objective of the withdraw The main goal of this study is to determine how house prices are affected by factors such as interest rates, GDP, population and unemployment rates. Assumptions of the study Assumptions are vital concept of empirical studies. besides like any other empirical study, this study applies some statistical assumptions in order to achieve the much needed results. These assumptions include The mean departure is zero The data is normally distributed The variance of the two

Culture Essay Example | Topics and Well Written Essays - 1000 words - 2

Culture - Essay ExampleObserving the night skies could have also been used by the antique Chinese as a acquire like how travellers depend on the North Star. Earliest records of stars were bring carved on bones and shells. unitary very significant record made by ancient Chinese astronomers was that of a solar eclipse in 2136 BC, the source human record of a solar eclipse in the world found encrypted on a bone. In 2006, a stone carving of what is believed to be the Big Dipper was found by Wu Jiaca in Inner Mongolia and is predicted to have been carved in 4000 BC. The position of the carving was on the north side of the stone, pointing to the direction of the said constellation.Carvings and maps of the stars by ancient Chinese astronomers were found by virtually European at Dunhuang, a major resting place before travelling into the western deserts. It was speculated that the maps were used by the travellers to guide them a long the Silk Road. The maps dated to 700 AD and contain 1 ,350 stars arranged in the manner on how one sees the horizon.The oldest star map known in Chinese explanation dates back to the Warring States Period (403-211 BC). It was made by Shi Shen and was already been missing. Other maps were at the Ancient Beijing Observatory and the International Dunhuang Project of the British Library.The long years of watching the moon, stars and the sun by the ancient Chinese astronomers led to the birth of the Chinese calendar. Observation of the sun, the moon and the stars is very important in predicting the reoccurrence of an event. The first Chinese calendar was said to be lunisolar or based on both the lunar and the solar cycles. The Huangdi Li, Zhuanxu Li, Xia Li, Yin Li, Zhou Li, and Lu Li were some of the earliest formal calendars accepted. There was an estimated 102 Chinese calendars that have been developed and revised from the Xia dynasty (2070-1600 BC) to the Qing Dynasty (1645-1911) until finally the Chinese

Pythagorean triples Essay Example | Topics and Well Written Essays - 500 words

Pythagorean triples - Essay ExampleThe most popular example of which is the 3-4-5 triangle, the triple which, according to Knott (2009), was known to the Babylonians since way back 5,000 years and was possibly utilize as a basis in making true right angles in ancient building construction.Then again, the 3-4-5 triangle is just one of the ceaselessly numerous Pythagorean Triples, and mind you, there are various ways of generating such triples. One is, given two integers n and m, where n m, then sides a, b and c are define as n2- m2, 2nm and n2+ m2, respectively, following a simple proof (Bogomolny 2009)Taking for instance the triple 8-15-17, which is generated by taking n = 4 and m = 1, then a = n2- m2 = 42 - 12 = 16 - 1 = 15 b = 2mn = 2(1)(4) = 8, and c = n2+ m2 = 42 + 12 = 16 + 1 = 17. Another example is 7-24-25, which can be verified using n = 4 and m = 3. Such triples are examples of Primitive Pythagorean Triples, or those triples that are not multiples of another and are foun d using the n-m formula (Knott 2009). Other Pythagorean Triples can be found using a signifier of methods as presented by Bogomolny (2009) and Knott (2009), some of which arec) by Two-fractions methodchoose any two fractions whose product is 2, add 2 to each fraction, then foil multiply, getting the two shorter sides of the triple 4/2, 2/2 8/2, 6/2 16, 12 162 + 122 = 202, andTo sum it up, there are infinitely many Pythagorean Triples existing. But one thing is for sure, a variety of techniques are available that will serve useful in generating patterns among such triples. Hence, if you cannot list them all, be familiar of their patterns at least.Knott, R. (2009). Pythagorean Triangles and Triples. Retrieved November 20, 2009, from The University of Surrey, Mathematics Web site

Traditional Practice of Buddism in Asia Essay Example | Topics and Well Written Essays - 1500 words

Traditional Practice of Buddism in Asia - Essay ExampleThesis statement The contrast study proves that Buddhism dependable by contemporary Americans and tralatitious practices of Buddhism in Asia are different cod to the unlikeness in the role of women in religious matters, difference between text-based and meditation-centered practice, difference between traditional and reinterpreted Buddhism, and heathenish differences (special references to American and Asian Buddhist practices). Buddhism practiced by contemporary Americans Buddhism practiced by contemporary Americans is a hybrid configuration of Chinese, Japanese, Tibetan, Cambodian, Thai and Burmese Buddhist traditions. Seager made clear that There are many forms of American Buddhism and many different Buddhist rituals, most of which have their origins in Asia but are being transplanted and adapted to the United States (4). Besides, trade and commerce played an important role in the spread of Buddhist practice in America. To be specific, the American merchant ship, namely The Empress of China aiming to expand trade and commerce with China, elapseed Canton in the year 1784 and introduced Buddhism in America. In addition, the immigrants from China who happened to reach the mainland of America in 1820s spread Buddhist practices in America. The World parliament of Religions (Chicago, 1893) deeply influenced the spread of Japanese Buddhism in America. Later, the influx of Tibetan immigrants to America due to Chinese holocaust in Tibet introduced Tibetan Buddhist practice in America. The instability in the Asian nations like Laos and Thailand resulted in the large scale immigration of Asians to America. Besides, this resulted in the introduction of Theravada tradition of Buddhism in America. So, Buddhism practiced by contemporary Americans is not rigid but flexible. To be specific, the amalgamation of different Buddhist traditions deeply rooted in the Indian Buddhism is the foundation of the Buddhist pra ctices in contemporary America. This helped the American Buddhism to accept the core elements of American culture. Traditional practice of Buddhism in Asia The traditional practice of Buddhism in Asia is based upon Gautama Buddhas preaching. Within this context, Buddhism does not believe in the existence of the God. Instead, Buddhism proclaims that one can attain salvation or moksha with mediation. The Buddhist philosophy or the teachings of Gautama Buddha is the core aspect of the traditional practice of Buddhism in Asia. Besides, the traditional practice of Buddhism in Asia is able to incorporate different cultural aspects. To be specific, the Indian Buddhism can be considered as an extension of Hinduism. For instance, most of the practices of Indian Buddhism are deeply rooted in the practices of Hinduism. The only difference is that Hinduism believes in the existence of God but Buddhism discards the same. Within this context, Buddhism accepted some elements of Hinduism and becam e popular beyond Indian context. This characteristic of assimilation was helpful for Buddhism to spread to the different move of Asia. Swearer made clear that Buddhist monks in Southeast Asia have taken leadership roles in causes that have led to both direct and indirect political consequences (132). In China, Japan, Tibet and other Asian nations, Buddhism accepted

Education research paper on Oral Proficiency in the Foreign Language

Education on Oral Proficiency in the Foreign Language classroom - Research make-up ExampleForeign- actors line teachers are as a result advised to promote classroom participation of students since through this they will be able to enhance their outside(prenominal) language speeches. This paper in particular tries to find the appropriate ways that teachers can employ in order to promote foreign language ad-lib proficiency in their classrooms. Research was carried out through interviews, surveys and classroom observations and various findings presented, from which conclusions were drawn. Table of contents Abstract 2 Introduction 4 Literature reassessment 5 The Importance of Oral Assessment 5 Motivating Students to Speak 6 Results/ Presentation 16 Interview Results/Findings 16 Survey Results/Findings 18 schoolroom Observations 19 Discussion and Analysis 20 Pedagogical Applications 24 Recommendations 27 References 30 Appendices 33 Introduction Increasing global development and the ne ed for grow second language skills have led many educators to seek ways to ensure that students of foreign languages leave their classes with a level of language proficiency. Though tests of write language are frequently defined by state standards that are based on written assessments, utter language proficiency and the use of literal assessments in language classes are receiving increasing attention. The current literature on this topic reflects varied views of educators and administrators, both in relation to foreign language bid and as a reflection of efforts in this country to support second language instruction for those with limited English proficiency. The performance and increasing emphasis on ad-lib assessments in foreign language instruction in the United States has extended from the realization that spoken language proficiency is an imperative part of the application and utility of language learning. In correlation, educators have applied a range of strategies to i mprove oral language performance, including methods to motivate learners, improve classroom process, and improve oral language skills. The purpose of this interrogation is to learn and investigate how to prepare activities to engage students in speaking and how to assess speaking in class. Given that not all(prenominal) students will speak the target language outside of class the classroom is a crucial if not the only space for students to engage in the spoken language in their early learning experience. The purpose of this study is also to ultimately create an assessment system that would match effective teaching practices. The research questions guiding the study are How can I incorporate oral assessment as a daily part of class? How much fish should I place on oral assessment? How can I provide a classroom environment that will motivate students to speak in class? What would appropriate tasks look like? How do other skills/factors support speaking? Literature Review The Import ance of Oral Assessment Foreign language instructors have taken the lead from second language (L2) instructional models that place an emphasis on the acquisition of oral language skills and the application of assessments to determine a learners pragmatic skills, the skills that they can use in an authentic speaking environment (Ishihara, 2009). Language educators have recognized that pragmatic competence should be achieved through language experiences in the classroom, and instructors can benefit from making

Jungian Reading Log Essay Example for Free

Jungian Reading Log EssayBoth Carl Jung and Sigmund Freud are considered founders and contributors to the depth of knowledge and theory that built up psychological schools (Charet, 2000). However, Freud and Jung must(prenominal) not be associated with each other, as Jung made a point of rejecting the psychoanalytic community (Charet, 2000). This is due to his clear and expressed spiritual inclinations (Charet, 2000). Jung was initially expound of a major triumvirate in the field of psychology, with the other two members being Sigmund Freud and Alfred Adler (Charet, 2000). However, Jung was easily separated from the other two due to his spiritual inclinations (Charet, 2000).Below are reading logs of three journal articles that discuss Jung and his theory. Stephens, B. D. (1999). The return of the prodigal the emergence of Jungian themes in post-Freudian thought. Journal of Analytic Psychology 44, 197-220. This journal article analyzes the display and intertwining of two psy chological principles that have been considered contradictory for the longest era (Stephens, 1999). This paper begins by the stake that theories are only stories to the highest degree reality of life, and they are told by people who have an opinion about how it occurs (Stephens, 1999).This article also alludes to the process of psychological story telling, which is characterized by patterns of fusion and eruption (Stephens, 1999). Freud and Jungs break in psychological theorizing occurred as far back as 1913 (Stephens, 1999). However, it is observed that these last few years had been witness to the dramatic increase in the degree of interaction amidst the Jungian and Freudian communities (Stephens, 1999). This theoretical and clinical interaction between the theories is found in cross-references seen in psychoanalytic journals and Jungian authors (Stephens, 1999).Stephens claims that this interaction calls for the re-examination of established theoretical assumptions and positio ns that would put up for the conduct of a meaningful dialogue (1999). At the same time, thither are some whose position is that the emerging cross-fertilization of theories may ring about anxiety and fear, caused by being exposed tot he unknown (Stephens, 1999). Stephen relates that Jungs thoughts on reality have consistently moved, since 1913, towards being circumscribed in the subjectivist perspective (1999).He engaged in the epistemological assumption that his only certainty is his personal knowledge of the inner world (Stephens, 1999). Jung participated in the formulation of the concepts called the-patient-in-the-analyst and the analytic straddle (Stephens, 1999). Jung espoused the theory of mutual consciousness, wherein the patient constellates the corresponding unconscious material in the analyst (Stephens, 1999). This, in turn, leads into the inductive and reciprocal effects of this inter-penetrating psychic system (Stephens, 1999). at that place are some positions that post-Freudian literature is now incorporating theories from Jung, making the division between the theories of Freud and Jung disappear (Stephens, 1999). Stephens accepts the possibility that at the analytical level, these two disparate theories might mystify to an agreement (Stephens, 1999). However, such unification of two divergent theories is still far from becoming a total reality (Stephens, 1999). Personally and professionally, I agree in the integration of several constructs in order to create a more comprehensive take on any matter, provided that such integration is warranted by findings.Here, there are relevant stories yet to be shown, that could prove that narratives of Jung and Freud could actually meet on an agreeable plane. Morey, J. R. (2005). Winnicotts splitting headache considering the gap between Jungian and aim relations concepts. Journal of Analytic Psychology 50, 333-350. Morey follows in the steps of Stephens in tracing and observing the trend where Jung is at tempted to be introduced into the broader psychoanalytic perspective, cognitive scientific discipline and other academic agendas (Morey, 2005).Indeed, there are galore(postnominal) theories that appear to be offshoots of Jungs theories, while at the same time there are also projects that are found to have been integrated into the Jungian literature Morey, J. R. (2005). Morey enumerates some examples, such as the work of Wilkinson on the mind-brain relationship and David Bradfords interest in the neuropsychology of the self, relating wild Penfields thoughts to Jungs theories (2005). These projects, characterized by the integration of others theories with those of Jungs, and vice versa, are results of the post-modern accepted (Morey, 2005).This current is observed to occur as a large pluralistic, multi-cultural dialogue that pervades different venues of culture, society, and science (Morey, 2005). This post-modern current is significantly intertwined with the process of deconstruct ion, where a theory, or a unitary construct is examined and torn apart, in order to being out disparate constructs that could be used, compared, and feature with other constructs in order to form a new theory (Morey, 2005).While generally, the trend with respect to Jungian psychology is that of sequestration and limitation to soused followers, lately a noticeable shift in this tendency is observed and appreciated, and Jungian interpretive methods have been applied beyond the field of analytical psychology (Morey, 2005). Moreover, this process of integration is keeping up its pace with the passing of time (Morey, 2005). However, Morey cautions that the speed of theory integration might cause the loss of several vestigial qualities of Jungs thoughts (Morey, 2005).Moreys article explains in detail how Winnicott, one of the most identifiable innovators of theories on object relations, attempted to understand and apply Jungs thoughts, while at the same time trying to initiate change (Morey, 2005). Morey appreciates such an effort, because he states it allows the possibility of looking more deeply into the way that theories come together o, and vice versa (2005). He is of the position that explorations such as Winnicotts could lead to the discovery of further points of contact between Jungs thoughts and the larger psychoanalytic community (Morey, 2005).Moreover, he provides that there are also many other theories that could provide more links towards further understanding the relationship of Jungs theories to those of others (Morey, 2005). Similar to the first article, Morey describes the integration of Jungs theories on others, and vice versa. I am in favor of the process of deconstruction in general, and in particular when applied to psychology. I also agree with Morey that there is a need to be cautious that the process of deconstruction does not unnecessarily lose important concepts.

The narrator’s jealousy of Rebecca Essay Example for Free

The narrators jealousy of Rebecca EssayThe narrators jealousy of Rebecca permeates the majority of the novel. Because of her jejuneness and insecurity, the narrator is unable to understand why proverb chooses to marry her. As she learns more and more about Rebecca, she begins to compare herself to truisms first wife, who seemed to be far more beautiful, elegant, and sophisticated than she could ever hope to be. The narrators preoccupation with Rebecca develops to the point that she concludes that Maxim is still in acknowledge with her. With this revelation, the conflict amidst the narrator and the memory of Rebecca becomes a competition for Maxims love. Yet, with her desperate love for Maxim and jealousy of Rebecca, the narrator has no recourse until Maxim tells her the faithfulness about Rebecca.Only then washbasin the narrator overcome her jealousy and approach her coupling as the sole Mrs. de Winter. Jealousy also appears on Maxims side of the narrative, specifically in his relationship with Rebecca and her many lovers. Maxim confronts Rebecca in the boathouse and ultimately kills her because she manipulates his jealousy into a tool for her throw destruction. In both(prenominal) cases, jealousy is a destructive force that has the ability to destroy both Maxim and the narrator if they let it. Escaping the pastOne of the main conflicts of Rebecca revolves around Maxim and the narrators efforts to escape the past. From his first entrance in the novel, Maxim is tormented by the memory of his marriage to Rebecca and his eventual murder of her. Even though the narrator never knew Rebecca, she is equally haunted by her presence at Manderley through her natural representative, Mrs. Danvers. The characters are only able to move forward with their marriage after each one has come to terms with the past in their individual ways. For the narrator, Maxim must reveal that he never loved Rebecca in order for her to assume her position as mistress of Manderl ey. Maxim, on the other hand, must own up to the consequences of his actions and stop running from the memory of what he has done. In the end, Maxim and the narrator triumph over the memory of Rebecca but only after Manderley, with all of its memories of her, is destroyed. Good versus evil.Du Maurier plays with the dichotomy between good and evil in the way that shepresents the main characters. From a general perspective, it is clear that the narrator and Maxim are on the good side, while Rebecca and Mrs. Danvers are on the bad side. Yet, Du Maurier adds complexity to each character so that all sense of good and evil becomes purely subjective. For example, Maxim is the primary male character and the narrators love interest and thus, is presented as the hero of the novel. At the same time, however, Maxim is a murderer who shot Rebecca in a fit of rage, an act that is hardly withdraw for a hero. Similarly, while Mrs. Danvers is presented as the antagonist of the novel who actively s trives to undermine the narrator, she is also an individual who is overwhelmed with grief at the lost of her friend and mistress. By portmanteau the concepts of good and evil, Du Maurier creates a set of characters that are truly human in their complexity and motivations. Love vs. hateLove and hate serve as of import motivational tools for the primary characters in Rebecca. In most cases, characters exhibit both emotionssometimes even a blend of the twoand use their love or hate to justify their actions in the novel. For the majority of the text, Maxim is motivated by his love for the narrator and Manderley, as well as his horror for Rebecca and her memory. Mrs. Danvers and Jack Favell, as the seeming villains of the piece, are both prompted by their love for Rebecca and hatred for those who seem to have forgotten her. In Mrs. Danvers case, Rebecca is the object of an obsessive love that Mrs. Danvers uses to justify her hatred of the narrator and her attempt to undermine Maxims s econd marriage. Jack Favell, on the other hand, had hoped to marry Rebecca, and he uses his disappointed love to justify blackmailing Maxim. As the object of both love and hate, Rebecca is the only character who seems to be motivated purely by self-love in her behavior. As a result, she manipulated the emotions of those around her to her own advantage and maintained power over Manderley both in life and in death. IdentityOne of the major themes of the novel is the narrators reckon to establish her own identity. Du Maurier establishes this theme from the very beginning by maintaining the narrators anonymity, as only Maxim learns the narrators lovely and bizarre name. When she marries Maxim, the narrator isautomatically prone a new identity as Mrs. de Winter, but she does not feel comfortable or suited to the role. The narrators uncertain identity worsens during her time at Manderley because the constant reminder of Rebecca, the real Mrs. de Winter. The narrator is quickly overwhel med by the strength of Rebeccas presence and even considers given up all claims to an identity as Maxims wife. The climax of the narrators identity crisis is at the Manderley costume ball when even her physical appearance is overshadowed by the memory of Rebecca in the same costume. In the end, the narrator must learn the truth about Rebeccas nature before she can feel assured of Maxims love and her identity as Mrs. de Winter.

The Home Depot, Inc. Essay Example for Free

The Home end point, Inc. EssayThe Home Depot sells a wide assortment of building materials and home- rise and lawn and garden products, and they ply a number of services such as design and installation. The descents serve three different types of customers (1) Do-It-Yourself(D-I-Y) customer, (2) Do-It-For-Me (D-I-F-M) customer and (3) the professional customer, such as home improvement contractors, building maintenance professionals, interior designers, and other professionals. The Home Depot has expanded its business by acquisitions in the same and other commercializes.Legally, the caller consists of a roundabout of companies Home Depot, EXPO Design Center, Home Depot Floor Store, Home Depot Landscape add up, Home Depot Supply, Home Depot Mexico, and Home Depot Canada. In December 2000 Bob Nardelli was appointed to be CEO of the Home Depot. The fo infras were hoping that with the hot CEO the society could continue to grow. However he succeeded in doing so, in that t roops position were also some negative miscellanys within the company. Among the negative changes, since the appointment of Nardelli, was the change of the corporate purification.The orange-blooded market-gardening made room for a finis of fear. The orange-blooded cultureemphasized individuality, informality, nonconformity, growth, and pride. The new culture under the management of CEO Nardelli emphasized on building a disciplined manager corps, peerless predisposed to following orders, operating in high-pressure environments, and executing with high standards. This resulted in a decrease in moral among the employees and thus a lower customer service index.Other negative changes were the valet Resource management, the Agency Problem and the store location. The deed staff changed from 90% full- succession employees to only 68% and employee employee turnover was extremely high. Nardellis new set at the annual shareholders coming upon was strongly criticized as well as the dr op in the stock damage tied with the change in his earnings poetic rhythm. The many new stores that were undefended sometimes cannibalized gross sales of other stores owned by the Home Depot.In this report we impart wee-wee a thorough internal analysis by looking at the strengths and weaknesses of the Home Depot and with this information we will create an IFAS Table. IFAS Table We as a team discussed our findings in the case on the Home Depot and listed the strengths and weaknesses. Further more, we made an IFAS Table to measure its performance. We do this through weighting, rating and scoring each factor. The last(a) column states a description of why this is a strength or weakness. Internal Factors Weight Rating Score DescriptionStrengths Price amp Supply 0,25 5 1,25 Low price, no middle man cost, great sale results Acquisitions 0,15 5 0,75 Improve supply chain CSR 0,10 4 0,40 Environmentally aware and alter to society Weaknesses Agency Problem 0,10 2 0,20 Cha nged earning metrics, new format meeting Corporate civilization 0,20 2 0,40 Orange-blooded culture turned into culture of fear HRM 0,10 3 0,30 Less full-time employees less(prenominal) experience employee turnover much too highStore location 0,10 3 0,30 Too suburban, 3 stores in 1 market area, cannibalization Total 1,00 3,60 As we can conclude from the table the company scores reasonably well with a total score of 3,60. This score is higher up company average standard, which is between 1 and 5 meaning 3. Even though, the Home Depot has some weaknesses and some negative changes have occurred since 2000, the company is acting reasonably well. Throughout the entire case we can see this in the high financial returns and the goals that are met.Weakness Agency Problem Earning Metrics Nardelli had changed the metrics of his compensation from according to the change in stock price to being based on the sales results. As we all know, a corporations prime goal is to maximize shareho lders equity non sales, even pro tots. Nardelli was hired to work in the interests of the shareholders and should get compensations based on how well the share price went. After the change in the metrics, what did Nardelli work for? Who knows? The construction companies that built new Home Depot stores maybe.Under the new metric of earning, any manager could hardly borrow m one(a)y from the banks and build new stores and come across acquisitions to enlarge sales volume which would not be necessarily good for the long-term growth of the company because getting braggart(a)ger so rapidly leads to not only increasing revenue entirely also increasing costs in management and control, less centralization, more uncertainty, cannibalization, more complicated organizational structure that could cause problems in internal control and management and other negative effects of being big.However, under the new metrics, Nardelli didnt have to think about those effects at all. That being so, wh o is still surprised about Home Depots sales performance going so well resulting in its stock price going down? Corporate Governance In such a big company like The Home Depot, there is usually a committee formed by independent directors to decide how much the CEO should be compensable and more importantly how to calculate his bonus. Having 9 independent directors of 11 directors in the board, Home Depot didnt have such a committee, or had one but didnt take its responsibilities.More ridiculously, the CEO could decide how he was paid in this own wishes. At the annual shareholders meeting on May 2006, it happened so many strange things including Nardelli being the only director present, the time limit that each shareholder proposal was allow to be spoken and Nardellis refusal of answering questions. These were all evidences of poor corporate governance that made Nardelli able to work on his own interests much more than the interests of shareholders. Those non-management directors see med not doing anything and receiving quite a good amount of compensation.Some even had been criticized being not independent enough. Corporate Culture The old culture and the new one were like two extremes. The old culture made employees working happily but too relax, which means not enough focus. The new military culture was even worse, making employees working with fear and hence declining their morale of working, eventually resulting in customer satisfactory going down. Lowes at the same time had grown a culture being demanding but low-profile, collaborative and collegial, which made their customers and employee very comfortable.Home Depot could have lost a number of customers to Lowes for this reason. Poor morale resulting from the new culture would also lead to more errors and mistakes in working hours. Like a former Home Depot verbalize which we agree, Nardellis effort to measure customer service, instead of inspiring it, was to blame. Store Location From 2000 and 2005, Home Depot opened more than 900 stores. During the fiscal 2005, the company opened 140 new Home Depot stores, including quatern relocations in the United States. Most of the U. S.Store opened in existing markets as the managements clustering strategy. However, the new store locations cased some problems. The management intentionally cannibalized sales of existing stores by opening two other stores in a single market area. According to management, approximately 20% of its stores were cannibalized by new stores in 2005. The older stores were being gradually replaced with new ones to add room for new merchandise, to increase selling space, and more parking areas. Since the company opened so many new stores, the store layout, appearance, and store productivity remains weak.Moreover, the new stores were located in suburban areas populated by members of the Home Depot target market. In a certain sense, the company will lose some potential customers, due to the location of the stores. Human Resource Management Human Resource Management could also be a weakness for Home Depot. The companys career development was formally address during semiannual performance reviews, with goals and development plans mutually set by employees and managers. Vacancy lists were prepared at the regional level and distributed to the stores.However, under Nardellis tenure, the employees were evaluated on the basis of four performance metrics financial, operational, customer, and people skills. The employee population varied among stores, depending on size, sales volume, and the season of the year. Full-time employees had modify about 90% of the positions, but in 2005 filled only 68% of the positions. The decrease of full-employee employees lead to an increase of the employee turnover. In the first year of new stores operations, turnover could run 60% to 70% which was extremely high.The study causes of turnover were too many part-time employees who terminated for poor performance, and tradesp eople who considered Home Depot an interim position, and students who returned to school. Recommendations Agency Problem For a big company that is include in Dow Jones Index such as The Home Depot, a well functioned compensation committee must not be missed in the remains of corporate governance. We strongly recommend Home Depot organizing a compensation committee composed of independent directors that does its job seriously.As all the independent directors seemed not doing anything useful and some of them even had independence issues, we suggest shareholders propose a shareholders meeting and fire some of the independent shareholders that are possibly not sufficiently independent to the top management. The compensation included too much straight pays, too little for each meeting attended. We suggest the straight compensation displace to $100,000 annually for each of the non-management directors, $50,000 cash and $50,000 stock units, and increasing payments for attending meetings to $5,000 for board meetings and $4,000 for committee meetings.If the above changes put ont work any reasons we could not prognosticate by now and the stock price of the company continues bearish, we suggest the shareholders fire Mr. Nardelli and change a CEO who has a record of working for the shareholders interests seriously. Corporate Culture Since the old also had obvious drawbacks, we would not recommend the culture going back to where it used to be. It would also be impossible since Nardelli had been such a military fan. Military culture does have its merits, building discipline and leading people working in good order.The suggestion here would be to hire more people that are military fans, either from schools, the society or from those retired soldiers. Moreover, solving such a number of retired soldiers employment, this would result in a good blood with the government or even some government grants. The salary of the employees could be slightly higher than those who work in Lowes and other competitors. Although managing internally in a military way, it is not suggested to show a military atmosphere to customers because few people like to shop in an army.We cannot assure this would work because we dont any examples of doing so in such a big firm. However, if it works, the outcomes could be surprisingly good, better customer service, a cool place to work at and good relationship with the government which is valuable in every country. Another piece of advice as an alternative is to combine the discipline of the military culture with the individuality, informality, nonconformity, growth, and pride that were emphasized in the old culture. Store LocationSince Home Depot opened a large number of new stores, the store layout, appearance, and store productivity remains weak. The company should focus on the improvement of the store productivity by positioning well-trained employees and store managers into the new stores. Furthermore, the stores were placed in suburban areas which is not that convenient for a group of customers. We recommend the company to improve the online shopping service. Human Resource Management Since the employees changed from 90% full-time employees to only 68% and the employee turnover was extremely high.The high employee turnover hurts a companys bottom line. It will costs upwards of twice an employees salary to find and train a replacement, and it will damage morale among remaining employees. The company should embarked on decreasing turnover and increasing retention. We could recommend the following steps * Hire the right people and gruelling on effective caress development. The company should have an ongoing career development program which is a continuing cycle. Always hiring the people that really fit wit the organization- the companys value, culture, goals, etc.Moreover, skill training program is also important, training is a prerequisite part that will ensuring employee loyalty and retention. * Level t he percent of full-time and part-time employees. The company should hire less part-time employees to decrease the turnover. Part-time employees often leave if offered full-time employment by another company, and possibly creating turnover problem. However, full-time employees are more likely to develop company loyalty and improve the performance of the corporation. ConclusionAfter analyzing the case, we can see that The Home Depot, Inc. was a company with high net sales and extremely well ranking among the world. After Bob Nardelli appoint to be the CEO of the Home Depot, he has brought the company keep going well, even with some negative changes, as corporation culture modified and the change of human resource management. We believe that it is very necessary to reform the problems of the management. Especially about decrease the governance power of Bob Nardelli and organize a board of independent directors.Meanwhile, change the structure of employees is also should on the companys plan list. However, the defects dont outweigh the merits. We clearly see that the company remains a lot of strengths. Strong brand knowingness and conscientious social responsibility help Home Depot to keep its good reputation meanwhile, wise international strategy and low price make the company to maintain good revenue. We are not doubt the Home Depot will keep maintain its current strengths and with a bright future, but with these necessary changes will definitely make the company better.

Tao Heung Case Study Analysis

Tao Heung Case Study outlineABSTRACTTao Heung is a listed high society focusing on Chinese eating ho physical exercise furrow in Hong Kong and Guangdong. By utilizing Porters five forces model, Chinese eating house industry is place to be intensively militant. Nevertheless, Tao Heung salve recorded slight growth by 2009 through victoryful cost control measures and operational skill. The company has strengths of strong financial determine, cost efficiency, and good trade and management capabilities, and weaknesses of imbalanced market presence, telephone circuit portfolio, and outstanding social organization. The business environment submits it raw(a) opportunities for developing parvenue markets and businesses because of improving living standard and purchasing power. major(ip) threats overwhelm severe inflation leading to soaring cost related to grok, rent, and sustenance ingredients. TOWS matrix is a technique to formulate potential strategical alternatives c oordinated internal factors to outer opportunities and threats. In corporate level, Tao Heung is adumbrateed to adopt market development strategy by using merger and acquisition and leveraging of debt. In business level, enhancing currently adopted cost leadership strategy is recommended.TABLE OF CONTENTS1. INTRODUCTIONTao Heung is a catering company, focusing on operating Chinese eaterys and chiefly operating in Hong Kong and chinaw be market. The company was founded in 1991 and was listed on the main board of The Stock Exchange of Hong Kong Limited in 2007 (Stock code. 0573.HK). It is now operating 66 outlets, including various behaviors of eaterys, in Hong Kong and more than 10 outlets in Mainland China.The business philosophy of Tao Heung is Delicious and Value for Money. It is nearly known for its superior solid nutrients and quality services at relatively low costs, and innovative trade campaign, such as One horse Chicken, at the minds of Hong Kong consumers. One Do llar Chicken campaign was a marketing promotion during the period of financial tsunami in 2008. Consumers could enjoy a dish of chicken for only One Hong Kong Dollars at the eating houses of Tao Heung. The campaign effectively enacted the companys Value for silver philosophy.Chinese restaurant is a traditional industry in which there are many inherent shortcomings and flaws. However, Tao Heung is renowned for the use of innovative marketing strategies and refreshingfangled management techniques in running this traditional business. The objectives of Tao Heung are to become one of the to the highest degree esteemed and premier Chinese restaurant meetings in Hong Kong and China, recognized for innovations and its capabilities to provide high quality food and restaurant service that promise customers exceptional dining experiences (http//www.taoheung.com.hk/eng/corporate/overview.jsp).The goal of strategic management is to leverage a firms capabilities to finish its strategic o bjectives with the balance of all s hold inholders interest. Mr. Chung Wai Ping, who is one of the founders of Tao Heung, owns 36.7% of grants in Tao Heung and must be the key stakeholder. However, share owners of a firm are non the only group of stakeholders of the firm in the sense of strategic management. Stakeholders refer to the groups of people who have interests in a firms activities and affect or are affected by the extend toment of the firms objectives (Wheelen Hunger, 2010). Therefore, creditors, suppliers, customers, competitors, employees, governments, and public in the communities are the stakeholders of Tao Heung.Tao Heung tries to maximize profit through providing quality foods and exceptional dining experiences to its customers. As a result, it has the capability to repay loans to its creditors, pay taxes to governments, share profits with employees, satisfy the business need of suppliers, and contribute to communities. Meanwhile, its status as one of the most esteemed and premier Chinese restaurant groups in Hong Kong and China inevitably has impact on its competitors.2. LITERATURE REVIEW AND METHODOLOGYStrategy is defined as a firms theory about(predicate) how to gain competitive advantages (Barney Hesterly, 2010). Therefore, strategic management is a set of managerial decisions and actions that generates the firms competitive advantage, and, hence, gains above average return (Wheelen Hunger, 2010) (see Figure 1).MissionObjectiveExternal AnalysisInternal AnalysisStrategic ChoiceStrategy ImplementationFigure 1 Strategic Management ProcessThis article aims to critically evaluate the strategic position and heraldic bearing of Tao Heung. Johnson and Scholes (2007 16) point out that understanding the strategic position is concerned with impact on strategy of remote environment, internal resources and competencies, and the expectations and influences of stakeholders. Therefore, this article willing present external environmental compen dium and internal analysis of resources and competencies for Tao Heung and evaluate its strategic options accordingly.By conducting external analysis, the critical opportunities and threats in external environment of Tao Heung will be identified, including macro-environment and industry environment in which the firm operates. Porter (1980) contends that a firms profitability is determined by the intensity of competition within the industry it competes. As a result, he developed Five Forces Model for examining the intensity of competition of an industry. In addition, generally adopt PESTEL framework for analyzing a firms macro-environment. The following factors are included in the analysis policy-making, sparing, Social, Technological, Environmental, and Legal factors (Harvard University Press, 2007).By conducting internal analysis, the organizational strengths and weaknesses of Tao Heung will also be identified. The resources and capabilities which are the source of competitive a dvantage will be identified by internal analysis (Barney Hesterly, 2010). Porter (1985) proposed that Value Chain Analysis is a technique for analyzing source of competitive advantage of a firm. However, according to the Resource-based View, competitive capabilities must be rare, durable, valuable, robust, and not easily be imitated (Grant, 2002).Then, external analysis and internal analysis are synthesized into a SWOT analysis. SWOT is an acronym used to describe the peculiar(prenominal) Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company (Wheelen Hunger, 2010). Utilizing the result of SWOT analysis, a number of strategic options put forward be generated. A TOWS Matrix is produced to army how the external opportunities and threats facing a item firm can be matched with the firms internal strengths and weaknesses (Wheelen Hunger, 2010).Finally, this article will critically justify the strategy that Tao Heung is using and suggest corporate and business level strategy that Tao Heung should use to improve its performance. Corporate level strategy refers to the strategy that creates value to the firm in line with the general purpose and s contest of the firm. Diversification, merger and acquisition, are examples of corporate level strategy. Business level strategy refers to the strategy about how to compete successfully in peculiar(a) market and achieve competitive advantage (Johnson Scholes, 2007). Porter (1980) suggested three generic competitive strategies cost-leadership, differentiation, and focus. They are examples of business level strategy.Secondary data from company one-year reports, Internet, government statistics, academic journals, CEO interviews, magazines and newspapers will be collected for conducting analysis.3. ANALYSESFour analyses will be presented here Industry analysis, Macro-environment analysis, Internal analysis, and SWOT analysis.3.1 INDUSTRY digestAccording to Five Forces Model, the intensity of competition within Chinese restaurant industry in Hong Kong is determined by five competitive forces (Porter, 1980)Threat of new entrantsNew entrants are threats to the existing firms within an industry because they bring new capacity to the industry, and a new desire to gain market share and resources. If the introduction barrier to the industry is high, the threat of new entrants is lower. The relatively high capital requirements and change posture costs create certain degree of entry barriers for Chinese restaurant industry. According to the information provided by Trade and Industry Department (2006), the capital requirements for opening a Chinese style caf was HK$1,275,500. The scale of a Chinese restaurant is 10 to 20 times greater than a caf, the capital requirements are estimated to more than HK$15,000,000. Most of the investment is spent for decoration, facilities, and marketing activities. They are all sunk costs that cannot be recovered. Economies of sc ale also attend to establish barriers to entry. Therefore, the major rivals of Tao Heung are big Chinese restaurant groups such as Maxims and Star Seafood. Companies with bound capital have been not easy to start up a new Chinese restaurant in Hong Kong recently.Rivalry among existing firmsHong Kongs Chinese restaurant industry is dominated by several large restaurant groups now. They are Maxims restaurants, Federal Restaurants, Hsin Kuang Restaurants, East Ocean Victoria City Restaurants, Star Seafood Restaurants, and Tao Heung Restaurants. The relatively slim number of competitors and roughly equal in size create intensively competitive environment. In addition, the growth rate of this industry is slow. The value of Chinese restaurant receipts and purchases for the first half of 2010 was HK$19,600 trillion, accounting for 6% increase compared with last year (Census and Statistics Department, 2010). Moreover, the exit barriers of this industry are high because of high sunk cos ts. mixture of rivals and differentiation are low. These factors contribute to fierce competition within this industry.Threat of substituteThere are many substitute wares that can satisfy the like needs of dinning in Chinese restaurant. Consumers would like to gather to mingle and socialize in Chinese restaurants, besides of the dinning needs. But they could satisfy the same needs by going to Western restaurants, fast food restaurants, or even at home. According to Porter (1980), substitute limits the potential returns of an industry by placing a price ceiling. Chinese restaurants cannot charge profitably beyond the perceived values of dinning experiences.Bargaining power of buyersThe bargaining power of buyers in this industry is high. The major reason is that consumers can choose their favorite restaurants free of switch costs. The restaurants can create greater product and service differentiation by introducing innovative recipe, and leveraging quality foods and services, in o rder to erode the bargaining power of buyers.Bargaining power of suppliersThe major suppliers of Chinese restaurants are the food suppliers. They are numerous in the market. The products are not unique and restaurants have almost no switch costs to change suppliers. Substitutes are always readily available. Therefore, the bargaining power of suppliers is low.Overall, collective strengths of five competitive forces determine high level of competitive intensity in Chinese restaurant industry. The profit potential of this industry is limited.3.2 MACRO-ENVIRONMENT ANALYSISPESTEL framework is employed for analyzing macro-environmentPolitical factorsThe economic transition policy of the government of Guangdong province intended to change the manufacturing-based economy into high-value-added economy. The results lead to severe factory closure in Southern China. It is a drawback for the market development strategy of Tao Heung since its physical presence in China is primarily in the cities in Guangdong province. On the other hand, after the 2008 financial tsunami, Chinese government introduced measures which aimed at promoting domestic demand and increasing welfare benefits. The purchasing power of Chinese consumers has been increased. Tao Heung is definitely benefited from these measures. Overall, the market potential for Chinese restaurants business seems to be optimistic in the long run. After all, factory closure in Guangdong province is a temporary phenomenon. It will recover when the transition is successful achieved.Economic factorsFinancial tsunami in 2008 created a actually volatile economy for catering industry. Tao Heung recorded a relatively low revenue growth of 5.5% only in 2009 (Tao Heung, 2010). Fortunately, economic conditions both in Hong Kong and China are gradually recovering. However, another economic force has been negatively affecting Chinese restaurant industry since economic recovery. Inflation has been very serious for the recent two years. As a result, the costs of raw materials have been soaring. The profitability of Tao Heung is inevitably eroded. In addition, Tao Heung also approach rental and labour market pressure because of severe inflation. Indeed, rent, food and labour are three major inputs to Chinese restaurant industry. Increased Costs associated with rent, food and labour cause significant negative impact on the Chinese restaurant industry.Social factorsLiving standard is high in Hong Kong. Besides, as economic growth in China is substantially, living standard is improving accordingly. Thus, there is increasing demand for quality cuisine. Restaurant goers both in Hong Kong and China are not only seeking for food, but also for specialty recipe, quality service, and excellent atmosphere. In addition, there are rising concerns for food safety also. It may be because of recent food safety problems in China and the emerging environmental conservation sentiment. Increasing demand for quality and safety will bring down challenges to that industry. On the other hand, it may be opportunities for Tao Heung. Tao Heung is a pioneer in adopting modern management and marketing skills to operate traditional Chinese restaurants. If Tao Heung can cope with the challenges, they can outperform its rivals. Besides, improving living standard in China means more market opportunities, for example, banquets market.Technological factorAdvanced information body engineering is an enabler of modern supply chain management. Tao Heung has utilized bulk purchase and direct food supply from its logistics centres to enhance cost efficiency. The advancement in food processing technology also creates new opportunities for food catering industry, chilled food trading business.Environmental factorChinese restaurant operations pollute water when washing foods and dishes. According to the Polluters Pay Principle, restaurants need to pay additional sewage charges. Because of the increased environmental concern in our society, the sewage charges are expected to rise. Besides, consumers are more concern about food safety now because of severe pollution problems.Legal factorThe minimum wage legislation process is about to complete in Hong Kong. The initial minimum wage rate will be HK$28 per hour. It is expected to come into force on May 1, 2011 (Labour Department). Tao Heung will face increasing labour costs and human resources pressure.3.3 INTERNAL ANALYSISInternal analysis is concerned with identifying a firms internal strategic factors which is the firms critical resources and competencies for success (Wheelen Hunger, 2010). With reference to resource-based view of strategic management, Grant (2004) suggested that an organizations sustainable competitive advantage is primarily determined by its strategic resources and competencies. The following internal strengths are identified to be critical for the success of Tao HeungStrong financial positionTao Heung has very low debt ratio (about 1%). T he value of cash and cash equivalents asset is 428 million at the end of 2009 (Tao Heung, 2010). In addition, Tao Heung is listed company so that it has capability to raise funds from shareholders or public when needed. The strong financial position can stand-in Tao Heung to grow naturally or grow by merger and acquisition.Logistics centresTao Heung owns a logistics centre in Tai Po (Hong Kong) and Dongguan (China). The logistics centre in China enables it to achieve bulk purchase of food ingredients from their sources. Logistics centres have another role of supplying food products to restaurants of Tao Heung. Foods have been processed before delivering to restaurants. The semi-processed food ingredients can help (1) save the cooking time in restaurants, (2) use less skillful chef, and (3) save kitchen space. Besides, the excess capacities of logistics centres are utilized to manufacture pre-packing chilled food supplied to its own outlets, supermarkets and food centres, providing another source of revenue.Marketing and management capabilitiesTao Heung has profound marketing capability. The marketing team has launched just about excellent promotion campaigns such as One Dollar Chicken. They have also developed brand awareness in China and have won some awards such as Top 500 graphic symbol Brands in China 2009 and Top 500 Overseas Chinese Merchants in Chinas Market (Tao Heung, 2010).Tao Heung has a lot of innovations in Chinese restaurant management, for example, achieving cost efficiency by using operation of logistics centres. Moreover, Tao Heung will establish a training institute providing professional training to restaurant workers with the cooperation of VTC. The program can ease labour pressure of the industry. Although the economic situation was bad in 2009, Tao Heung could still achieve growth through stringent cost control measures and streamlining of operations.On the other hand, Tao Heung has some weaknesses. It has been too focus on Chinese res taurant business and Hong Kong market. Its peripheral businesses including airline catering, chilled food trading and bakery accounted for a relatively modest get along of total turnover (HK$52 million) in 2009. Besides, Mainland China business accounted for only 17.3% of total turnover in 2009. In addition, its use of debt has been too little. Better use of debt can enhance returns of shareholders, although high level leverage of debt will increase business risk.3.4 SWOT ANALYSISA SWOT analysis summaries the key issues from the external environment and the strategic capabilities of an organization that are most likely to impact on strategy development (Johnson Scholes, 2007).Figure 2 shows the internal strengths and weaknesses of Tao Heung, as well as the opportunities and threats from the external business environment. The strengths are strong financial position, cost efficiency, and marketing and management capabilities. The weaknesses are imbalanced market coverage, business p ortfolio, and capital structure. Opportunities include increasing purchase power, living standard, demand for quality cuisine, and advanced IS technology. The threats include inflation pressure, minimum wage, intense competition, and food safety concern.StrengthsStrong financial positionCost efficiency through the use of logistics centresGood marketing and management capabilitiesWeaknesses crazy market coverageImbalanced business portfolioImbalanced capital structureOpportunitiesIncreasing purchasing power in Mainland ChinaIncreasing living standard leading to new business opportunities such as banquet prerequisite for quality cuisineAdvanced IS technology enabling efficient supply chain managementThreatsSevere inflation pressure leading to rising costs related to rent and food.Minimum wage legislation leading to higher labour market pressureIntense competition in Chinese restaurant industryConcerns about food safetyFigure 2 SWOT Analysis for Tao HeungTOWS matrix is used to illustra te how the external opportunities and threats facing a particular organization can be matched with that organizations internal strengths and weaknesses to result in four sets of possible strategic alternatives SO strategies, WO strategies, ST strategies and WT strategies (Wheelen Hunger, 2010) (see Figure 3).Strengths (S)Weaknesses (W)Opportunities (O)SO strategiesGenerate strategies that use strengths to take advantage of opportunitiesWO strategiesGenerate strategies that take advantage of opportunities by overcoming weaknessesThreats (T)ST strategiesGenerate strategies that use strengths to avoid threatsWT strategiesGenerate strategies that minimize weaknesses and avoid threatsFigure 3 TOWS MatrixThe possible strategies are listed in the Figure 4. In summary, Tao Heung is suggested to develop new markets, enhance its operation efficiency, rapid expansion into Mainland China, and better use of debt. The strategies can be unite into two levels of strategies corporate and business level.Strengths (S)Strong financial position (S1)Cost efficiency (S2)Good marketing and management capabilities (S3)Weaknesses (W)Imbalanced market coverage (W1)Imbalanced business portfolio (W2)Imbalanced capital structure (W3)Opportunities (O)Increasing purchasing power (O1)Increasing living standard (O2)Demand for quality cuisine (O3)Advanced IS technology (O4)SO strategiesExpansion to various food catering businesses (S1O2O3)Rapid expansion into Mainland China (S1O1)Enhance capacities of logistics centres (S2O4)WO strategiesAcquire other catering businesses (W2O2)Merger and acquisition in Mainland China (W1O1)Threats (T)Severe inflation pressure (T1)Minimum wage legislation (T2)Intense competition (T3)Food safety concerns (T4)ST strategiesLeveraging the use of logistics centres (S2T1)Stringent quality control (S3T4)More stringent cost control (S2S3T1)Improved employee training (S3T2)WT strategiesDiversify into other market sections (W1W2T3)Figure 4 TOWS Matrix for Tao Heung4. DISCUSSION AND CONCLUSIONSAnsoff product/market growth matrix (Figure 5) suggests that a business attempts to grow depend on whether it should market new or existing products in new or existing markets (Johnson Scholes, 2007).Existing harvestingsNew ProductsExisting MarketsMarket PenetrationProduct DevelopmentNew MarketsMarket DevelopmentDiversificationFigure 5 Ansoff Product/Market Growth MatrixConcerning with Tao Heungs corporate level strategy, market development is a more suitable strategy. Both new geographical markets and new segment markets should be explored.Although Tao Heung has established its presence in Chinese market, it has only less than 15 restaurants in China by the end of 2010. All of these restaurants are find in Guangzhou and Shenzhen. Tao Heung should expand more rapidly in China market and open more new restaurants in other cities within Guangdong province.Regarding to segment markets, most of restaurants in Hong Kong are seafood restaurants targeting to me dium income level families. Tao Heung has adopted multi-branding strategy. The different brands are targeting similar segments using different products. For example, Hak Ka Hut, Chao Inn, and Shanghai Inn provide different style of dishes but target the same segmented customers. Chao Inn and Shanghai Inn even located at the same place. HIPOT is a new brand of Tao Heung. This new brand target young customers. It is a good direction. Tao Heung is encouraged to explore more new segment markets by building more new brands.Tao Heung has mainly used internal development for growth. The only acquisition in the past few years is the acquisition of Tai Chong Bakery. Using companys own resources to develop new businesses is actually a play safe game. However, Tao Heung is suggested to use more merger and acquisition to expand into China market in a more rapid pace. Since Mainland China is a massive market, growth by acquisition could be better than by organic growth. Besides, Tao Heung can be tter use of debt to balance its capital structure.Porter (1980) suggests three generic strategies to compete with rivals in a market. They are cost leadership, differentiation, and focus strategies. Cost leadership is the strategy that Tao Heung is currently adopting. Tao Heung put often effort on achieving cost efficiency by utilizing logistics centres and stringent cost control measures. . It is a correct direction since Chinese restaurant is a very intensively competitive industry. However, Tao Heung is suggested to focus on maintaining quality cuisine while achieving cost efficiency. To complement cost leadership strategy, diversifying into other food catering business such as bakery and school catering to balance its business portfolio.